Carnava, That Didn't Suck - Car Buying in Pajamas

If you've bought a vehicle for yourself , or at all, then you've probably experienced buyers remorse. IT SUCKS!! IT REALLY….REALLY DOES! What makes buying a car suck? Mostly it sucks because you have to drop fat stacks to get the shinny new road runner and suddenly every penny you've pinched, table you've wiped and complaint you didn't roll your eyes at comes into view. You worked had for that money, well hopefully you did.. and now you have to give away your life savings to be able to get your lumpy body from place to place fast. But its worth it, wasn't? Once you've got the car in your hands, buyers remorse often sets in as you question the price you paid, the features you choose. “Did I look long enough?” you might ask yourself. Car buying is notoriously a negative experience dealing with sharks, not the marine kind, that takes your money for what you hope is a great deal.  Enter Carnava commercial, “That didn't Sick.”

A man sits on his couch clad in his silk robe and comes to the realization that, THAT DIDN'T SUCK! What did he do?  You betcha he just bought a car… in is living room… in his silk robe. This TV advertisement, longer and more enjoyable online in my opinion, hits the customer with an rapid electronic dance beat enhanced with base, dance, color, excitement. The Ad speaks to consumers who are frustrated with the car buying process. They are younger, possibly, buying their first or second car on their own. These individuals value the stretch of their dollar as they have other priorities then to waste time and money at dealerships. Carnava advertises itself as a stress free alternative to dealership car purchasing through its website. E-commerce businesses have reduced overhead costs and no bonuses to pay salespersons; these cost savings are passed onto the consumers making this business model a viable one.

I would have liked this advertisement more if they put more cats in it, I don't think I saw a single cat in the whole advertisement. C’mon seriously? The salesman in the pink suit dancing at the middle-end of the commercial had me rolling, and I think that appeals humorously to the advertisement target consumer.  What isyour opinion, are you this advertisements target consumer? Tell me about it in the comment section!

Funny or Controversial – Doritos Ultrasound Advertisement 2016

TV advertisements are among the most effective, if not the most effective, advertising mediums. According to key findings from a market share study by Jason Lynch, “which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014… [it was found that] TV advertising is still the most effective means” to accurately convey and deliver meaning to consumers (Jason Lynch, 2015).  Humor is one-tool marketers us in TV ads to help convey their message, however, sometimes humor can be taken the wrong way.

            A funny Doritos commercial, “Ultrasound”, a pregnant couple is seen in the hospital viewing their child on the ultrasound machine. Immaturely depicted, the father munches on a big bag of Doritos. Shown as uptight, the wife complains to the nurse about what she has to put up with. Like every couple hasn't been there, done that; right? The father notices that the baby is following his waving hand (that's holding a Dorito Doritos - I googled it, there is no Dorito), mom throws the chip and baby jumps out! Of course, so as to not waist the precious product!

This funny commercial stirred up quite the controversy as several complained the male and female depictions were stereotypical and depicted a brand against pro choice. NARAL, a pro choice organization said, " # NotBuyingIt- that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50". I was totally clueless to this argument when I watched the commercial. I admit to laughing when I saw it on TV and again when writing this post. I guess you could view an excited pregnant wife with her husband as antichoice? I guess… I guess I could also call a person who owns a dog a cat murder? Right ? WRONG TO BOTH! How are we supposed to know that women didn't want her baby? Anywho that's just my opinion on that.

Thank you Ladies and Gentlemen, Good Night. Oh ya, check out the advertisement for yourself and argue your stance with me in the comment section? Come on, it’ll be fun!

Lynch, Jason. "Why TV Is Still the Most Effective Advertising Medium." AdWeek. N.p., 9 June 2015. Web. 21 Sept. 2016.

Dad Kevin Hart Stalks Daughter on First Date, Super Bowl'16 Commercial.

TV Advertising is great for many reasons! Reaching a large audience, generating awareness and brand image, and product positioning are made easy using this medium. However, one-way communication, lack of consumer involvement, and miscommunication are all aspects of an advertisement that can take value away from the final message: buy my product!

One Hyundai TV advertisement works particularly well because it’s Hilarious!! Aired during Super Bowl’16, the ad depicts a dad, played by comedian Kevin Hart, who craftily allows his daughters date to take her in the fathers new Hyundai Genesis. Nervous, the father tracks his daughter on his car finder app, a product attribute sought after by parents of teenagers and provided by their new Genesis. Kevin Harts face continually pops up at certain points during the young couples date to remind the boy he is always watching! As the date turns sour, the daughter is brought home on time, or early, and dad couldn't be happier.

This clever ad was ranked number one by USA Todays ad meter for several reasons. First it was comical, I laughed at several points during the ad and had to replay it twice before I could calm myself enough to analyze it. Second, the ad is highly relatable. At one point or another you were that young girl or boy on your first date with a drivers license; the anticipation and nervousness and hormones surging. Or maybe you identify as the stern and worried parent wanting to keep all eyes on their child 24/7. The ad speaks to individuals easily as it depicts a main product feature, the cars tractability on smart devices such as phones, watches, or computers.

Click to see the commercial and tell me what you think. Do you think the ad deserves its number one spot on USA Todays best Super Bowl 2016 ads?