Carnava, That Didn't Suck - Car Buying in Pajamas

If you've bought a vehicle for yourself , or at all, then you've probably experienced buyers remorse. IT SUCKS!! IT REALLY….REALLY DOES! What makes buying a car suck? Mostly it sucks because you have to drop fat stacks to get the shinny new road runner and suddenly every penny you've pinched, table you've wiped and complaint you didn't roll your eyes at comes into view. You worked had for that money, well hopefully you did.. and now you have to give away your life savings to be able to get your lumpy body from place to place fast. But its worth it, wasn't? Once you've got the car in your hands, buyers remorse often sets in as you question the price you paid, the features you choose. “Did I look long enough?” you might ask yourself. Car buying is notoriously a negative experience dealing with sharks, not the marine kind, that takes your money for what you hope is a great deal.  Enter Carnava commercial, “That didn't Sick.”

A man sits on his couch clad in his silk robe and comes to the realization that, THAT DIDN'T SUCK! What did he do?  You betcha he just bought a car… in is living room… in his silk robe. This TV advertisement, longer and more enjoyable online in my opinion, hits the customer with an rapid electronic dance beat enhanced with base, dance, color, excitement. The Ad speaks to consumers who are frustrated with the car buying process. They are younger, possibly, buying their first or second car on their own. These individuals value the stretch of their dollar as they have other priorities then to waste time and money at dealerships. Carnava advertises itself as a stress free alternative to dealership car purchasing through its website. E-commerce businesses have reduced overhead costs and no bonuses to pay salespersons; these cost savings are passed onto the consumers making this business model a viable one.

I would have liked this advertisement more if they put more cats in it, I don't think I saw a single cat in the whole advertisement. C’mon seriously? The salesman in the pink suit dancing at the middle-end of the commercial had me rolling, and I think that appeals humorously to the advertisement target consumer.  What isyour opinion, are you this advertisements target consumer? Tell me about it in the comment section!