Some areas in the US banned this commercial because it is a
suggestive and raunchy advertisement that calls to young men on the basis of
pure nature. The fact is HUMANS STINK! Seriously have you smelled yourself
lately?? Take off all the manmade creations to dim the smells: deodorants,
soaps, sprays and lotions, and what do you have left? One stinky person! As a
brand that caters to the stinky, Axe, boys going through puberty find these
handsome smelling products particularly appealing.
Here's the situation in this Axe body wash commercial; Jamie plays ex-tennis star Monica Blake, guesting as a fake TV pitchwoman for the newest Axe product- a detailer to clean dirty balls. Did she just say dirty balls in a body wash commercial? YES! This commercial is definitely not one to watch with mom and dad due to the suggestive nature of the advertisement. While TV advertising humor is not usually this… uncomfortable in the US, it turns out that this type of humor is a common advertising technique around the globe. A quick Google search of ads banded in the US turns up hilarious, explicit commercials for all sorts of products from condoms to bananas!
This commercial did an excellent job at capturing the
attention of its target audience, male teenagers. This ad from 2008, was
designed to increase awareness of the Axe Detailer using an edgy, funny, and in
my opinion a bit raunchy commercial. Axe sold consumers on the products benefits
because as Fra30774 in “This is not ADVERTISING” puts it, “we needed to tell
them that the Axe Detailer, “Cleans your Balls.” Tell me your opinion about this ad and leave me a comment ?!
This commercial was hilarious! I showed this one to all my mates, and I know it circulated on word of mouth highly. I had no idea this commercial was banned in some areas, that is interesting. I think american TV tends to be censored more more than we would like. I enjoyed the read, thank you.
ReplyDeleteThank you so much David, i appreciate your comments on my blog! I agree with your opinion of US TV censorship, though SNL seems to push the limits on this quite a bit!
ReplyDeleteHilarious commercial, maybe not one for normal broadcasting. Maybe if they could target a typical channel that males watch more such as sports, rather than a generic channel such as NBC or Fox.
ReplyDeleteThanks for the comment Jack! I agree with your assessment, perhaps not the best for normal broadcasting but would be effective on a sports or comedy network channel.
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