Dad Kevin Hart Stalks Daughter on First Date, Super Bowl'16 Commercial.

TV Advertising is great for many reasons! Reaching a large audience, generating awareness and brand image, and product positioning are made easy using this medium. However, one-way communication, lack of consumer involvement, and miscommunication are all aspects of an advertisement that can take value away from the final message: buy my product!

One Hyundai TV advertisement works particularly well because it’s Hilarious!! Aired during Super Bowl’16, the ad depicts a dad, played by comedian Kevin Hart, who craftily allows his daughters date to take her in the fathers new Hyundai Genesis. Nervous, the father tracks his daughter on his car finder app, a product attribute sought after by parents of teenagers and provided by their new Genesis. Kevin Harts face continually pops up at certain points during the young couples date to remind the boy he is always watching! As the date turns sour, the daughter is brought home on time, or early, and dad couldn't be happier.

This clever ad was ranked number one by USA Todays ad meter for several reasons. First it was comical, I laughed at several points during the ad and had to replay it twice before I could calm myself enough to analyze it. Second, the ad is highly relatable. At one point or another you were that young girl or boy on your first date with a drivers license; the anticipation and nervousness and hormones surging. Or maybe you identify as the stern and worried parent wanting to keep all eyes on their child 24/7. The ad speaks to individuals easily as it depicts a main product feature, the cars tractability on smart devices such as phones, watches, or computers.

Click to see the commercial and tell me what you think. Do you think the ad deserves its number one spot on USA Todays best Super Bowl 2016 ads?